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Before You Hit Send: How to Write Business-Friendly Emails That Create Emotional Connections and Leave Customers Saying WOW!

Before You Hit Send: How to Write Business-Friendly Emails That Create Emotional Connections and Leave Customers Saying WOW!

Every email your employees send out has your company's brand in the signature line and it puts your corporate reputation on the line. A great email can completely restore customer confidence in your brand and regain goodwill. But, at the fingertips of a disgruntled customer, your emails can be plastered all over the Internet by way of a powerful blog. In Before You Hit Send, Myra shows your people, step by step, how to craft customized, friendly emails that answer customers’ questions and leave customers with a WOW reaction.

Creating a Winning Email Style:


· Build instant rapport with your customers by writing with a casual, contemporary tone
· The 6-Step WOW formula for Emails
· How to write short, descriptive subject lines and why you should
· How to structure your email for greatest impact
· Why you need to communicate with short sentences and short paragraphs in email
· Personal pronouns: THE secret to personable, rapport-building emails
· Plus examples of amazing emails from some Zappos, JetBlue Airlines, Best Buy, and QVC.

What You Need to Know Before You Send Your Next Email to a Customer

· 5 grammar gaffes that rob your company of credibility
· The NUMBER 1 complaint consumers have about email customer service
· Why it’s important for your email to do more than just answer the customer’s questions
· Never send an email that you wouldn’t want posted, in its entirety, on a blog!

Proofread Like a High School English Teacher

· How to avoid (very) common gaffes and goofs that rob your company of credibility
· Why proofreading your email backwards can help you catch embarrassing errors
· Get a checklist of key things to re-view before ever hitting the send button
· Great tips for proofing on your computer monitor
· BONUS: Expert editors' tricks for spotting their own mistakes

Who Should Attend:

-Contact Center Managers
-Contact Center Supervisors, Team Leaders
-Front line CSR's
-Quality Assurance Representatives and Leaders



Course Leader:


Myra Golden


Myra Golden runs Myra Golden Media, a customer service and public relations agency that specializes in strategic customer relations consulting designed and tailored for each client’s needs.

With more than 15 years of experience, Myra has developed a proven process that positions organizations to regain customer goodwill after even the worst has happened and to improve corporate reputations in the eyes of consumers through improved complaint response and more responsive customer service. Myra Golden Media specializes in a number of areas including customer recovery, customer loyalty, crisis management, call center training, and social media for customer service.

Myra’s customer recovery systems have been used for more than a decade in corporations throughout North America, Australia, Africa, and the Philippines helping organizations build a multi-faceted customer recovery strategy and create a true customer service culture. One of the leading experts on restoring customer confidence after service failures, Myra has designed programs to help companies keep customers, even after service failures occur. She has created customer recovery programs for such clients as Verizon Business, McDonald's, Coca-Cola, Scotts Miracle-Gro, National Car Rental, Michelin Tires, and Frito-Lay.

Considered one of the pioneers for leveraging social media for customer service, she has helped hundreds of companies design and launch a comprehensive social media strategy for listening to and getting involved in online conversations about their brand and protecting corporate reputations online. Her Tweeting for Customer Service video and her in-demand Keynote "Social Media is the New Customer Service" has inspired hundreds of companies to explore and launch social media customer service strategies in order to immediately respond to gripes about their brands online.

Myra's passion for customer service distinction stems from more than 15 years of serving customers directly, including her work as the Global Head of Consumer Affairs for an international car rental company where she and her team worked to regain customer goodwill after service mishaps and to maintain a positive public reputation with consumers. Her experience and training (she holds a Bachelor of Arts in Psychology and a Master of Human Relations, both from the University of Oklahoma) has given her the unique ability to develop critically acclaimed systems for earning rock-solid customer loyalty and enhancing an organization's reputation with consumers by creating a culture of creating warm experiences, developing an aggressive customer recovery strategy, and designing a social media strategy.

She is co-author of Beyond WOW, creator of 5 customer service eLearning suites that are used by corporations worldwide, and founder of CallCenterWebinars.com, an e-Learning company that provides customer service training for many of the nation's Fortune 500 companies. She is also an active customer service blogger with thousands of corporate subscribers.

Myra is known to "bring it" in her entertaining, highly interactive and memorable keynotes and training sessions. Whether Myra is presenting to an audience of thousands, training a few dozen, or broadcasting a live webinar on 4 continents, she never fails to WOW conference attendees and employees with her relentless preparation for the event, high energy, and relevant and fresh content.

Date: Thurs May 5, 2011

Time: 1pm ET/10am PT


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