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Workforce
Management Demystified

The contact center has evolved from the early analog days with resource hungry
enterprise systems to innovative, agile workforce optimization solutions in
a digital environment. In spite of these technological advances and the automation
of basic activities, contact centers by and large are still utilizing people
and no operation is critical than the efficient operation and allocation of
the workforce. If planned and executed well with a small margin of error, the
operation runs smoothly with adequate number of agents to respond to the expected
workload.
If done poorly, the
organization is saddled with significant costs both in customer
dissatisfaction and in payroll dollars wasted. In an increasing
competitive environment with low margins and higher than normal
expectations from the discriminating and informed customers,
organizations are starting to review and reform some outdated
models of thinking within their enterprise.
Using basic workforce optimization techniques, the contact center can solve
very critical business problems by scheduling efficient schedules based on
historical data and predicting reasonable outcomes for future volumes. Aside
from training and coaching agents, scheduling plays an important role in managing
costs. In and of itself, workforce optimization does not solve basic contact
center problems nor do they develop agents however it is part of the overall
solution necessary to ensure that all members of the workforce are aware of
their role in the contact center success.
For the first time in
history, five generations are working side by side: the Traditional
Generation (born pre-1945), Baby Boomers (born 1946-1964), Generation
X (born 1965-1980), Generation Y (1981-1995) and the Digital
Generation (born after 1995). Each generation has been influenced
by the historical events, social trends and cultural phenomena
of their time, leading to some distinctly different expectations
and perceptions about what their working environment will provide
and how they should behave as employees. Not surprisingly, these
differences sometimes lead to intergenerational conflicts at
work. How can managers help resolve them?
Cross-training other non-contact center employees are a great way
to ensure client service levels will always be met – no matter
what. When you train other employees in the organization to work
in the call center, you are broadening your pool of available resources.
So let’s say, for instance, there is a flu outbreak and half
of your call center staff is home sick. In that particular situation,
you would be able to utilize employees from other departments to
work in the call center, ensuring your clients still receive the
best service possible and the fastest connect time. Cross-training
is often viewed as an effective component of a contact center's
business continuity plan.
When you implement real-time reporting of agent performance metrics
in your call center operations, you will be able to see in real-time
how well your contact center agents are performing – from
answer speed to connect time to completed call percentages. Senior
executives and other stakeholders within your organization will
view this reporting feature as a customer service add-on and your
call center agents will be motivated to provide the most efficient
service possible, knowing their performance metrics will be constantly
evaluated, measured, recognized and rewarded.
Real-time reporting
is very popular in contact centers as it’s
often used as a powerful management instrument if used properly.
With real-time reporting, call center supervisors can review statistics
to track trends, forecast schedules and adjust resources accordingly.
If your call center does not have real-time reporting features
currently available, this technology is a great way to enhance
your customer service offering, while increasing overall contact
center efficiency. This ensures that the right decisions are made – every
time – at the appropriate point of customer interaction.
Leading-edge organizations
already use these tools and techniques of Workforce Optimization
and Contact Center Management to remove
the blind spots that had kept them from making the right decisions,
every time. By providing precise, contextual analytics and insight
at the point of impact, these operational scorecards have enabled
these organizations to achieve "next generation" efficiencies:
•
A UK bank shortened credit approval times from six working days
to less than 6 hours. This cut the cost per loan approved from €240
to €32 – and increased employee productivity by 250
percent.
• A U.S.-based insurer was able to fast-track low-risk claims, achieving
a 25 percent cost savings while doubling the rate of detected claims
fraud.
•
Another major computer manufacturer reduced parts delivery by €2.5
million while improving the satisfaction level – and loyalty – of
the vast majority of its customers.
Course
Leader:
Mohan
N. Nair
MBA,
Lean Six Sigma Black Belt
As Director of Continuous
Improvement, Mohan oversees Nair Consulting Group’s core
operational functions, including workforce management training
and implementing quality optimization strategies using cutting
edge technology as a key lever in the new era of business.
In this role he draws upon his 20-year track record in the
customer service industry to drive continuous improvement across
the organization using LEAN Six Sigma methodologies.
Prior to NCG, Mohan
was the Director of Customer Delight Programs for Lenovo Asia,
an $8 billion multinational corporation. While there, Mohan
was responsible for multiple contact centers in the ASEAN region.
Before that, Mohan was VP of Operations for HSBC Global Resourcing
located in Malaysia for two years. He also held several senior
management roles for Fortune 500 companies focused on customer
support in Canada.
Mohan holds a MBA
from the University of Southern Queensland, Australia and is
a Certified Coach and Lean Six Sigma Black Belt. He has also
completed Executive Management Training at the Duke School
of Business in UK and the prestigious LSS Academy in Malaysia.
He has lectured extensively
at Frost and Sullivan’s conferences and Contact Centre
Asia forums delighting audiences with his unique insight into
contact centers. Most recently he was the keynote speaker at
the Contact Center Optimization Forum held in Toronto, Canada
in June 2010.
DVD Price: $49.99 USD(plus 10.00 shipping
and handling)
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